Archive for category Cuore

Theophilus Chin’s Beautiful Daihatsu Chops

What’s car chopping?

Car chopping is digital enhancement and rendering of cars. Theophilus Chin is the master of chopping.

Following are his artworks covering various Daihatsu models.

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Daihatsu Cuore/Mira EV Breaks the World Record

Daihatsu Cuore EV - World RecordThe electric version of Daihatsu Cuore/Mira (EV) has traveled 555.6 kilometers from Tokyo to Osaka, setting a new world record for the distance covered by an electric car on a single charge.

The car was developed by the Japan Electric Vehicle Club, a Tokyo based citizens’ group promoting the widespread use of electric cars.

Powered by 360 kilograms (8,320 cells) of Sanyo Electric Co.’s lithium ion batteries, the Mira EV, which departed Tokyo’s Nihonbashi district at 3 a.m. on Nov. 17, took two breaks on the way and crossed the finish line at Osaka’s Nipponbashi district at 4:26 p.m. the same day.

The achievement smashed the world record of 501 kilometers held by a U.S. firm, and it will be listed in the Guinness Book of Records.

“I am so excited to complete the whole distance,” said driver Tateuchi Tadashi, an automotive critic and group representative.

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A Very Creative Cuore Ad

Creative Cuore AdAdvertising Agency (Name, City, Country): DRAFTFCB, Zurich, Switzerland
Agency website: http://www.draftfcb.ch
Creative Director: Nicolas Vontobel
Art Director: Frederic Nogier
Copywriter: Ivan Madeo
Account Supervisors: Christoph Begli
Launch (Month, Year): November 2008

Source: http://www.scaryideas.com/content/9612/

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